Brand Identity

Global Cool Air

A challenge from down under. And our first international project. We absolutely love this colour palette!

A challenge from down under!

We never thought we’d be working for an air conditioning company on the other side of the world, but we’ve learnt marketing can take you anywhere!

Chris wasn’t really sure what he wanted, so we created a range of visual approaches to help him identify what they liked, and what he didn’t like. We worked through the creative process together to come up with a great logo and (quite literally) a cool colour palette of frosty blues and white.

To support the implementation of the brand, we produced guidelines for the team to use in-house, complete with all the tools and information they would need to ensure consistency across their output.

They were so happy with the results that they’ve asked us back to work with them on their website, digital marketing and social media. Cool!

We were really impressed with how quickly EVIE Creative turned this around for us. Even though we are thousands of miles away – the process couldn’t have been easier. They provided everything in one helpful document so we had everything we needed.

Chris Scholfield, Global Cool Air

 

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